Expired Listings 101: What Roseville Sellers Need to Know in 2025

by Ashley Raby

If your home listing in Roseville didn’t sell the first time around, you're not alone—and you're not out of options. 2025 is shaping up to be one of the most complex years we've seen in a while, and the rise in expired listings is a clear signal: homes aren’t selling just because they’re listed anymore.

Let’s break down why this is happening, and more importantly—how you can turn things around and actually get your home sold this year.

What’s Happening with Expired Listings in 2025?

More listings are quietly slipping off the MLS without ever getting an offer. Why?

Shifting employment patterns in tech, healthcare, and logistics have people second-guessing big moves.
Interest rates are bouncing around, keeping buyers cautious and monthly payments unpredictable.
Global tariffs on goods and materials are quietly driving up renovation costs—impacting both seller prep and buyer psychology.

In short, buyers are more hesitant, more strategic, and more selective than they’ve been in years. That’s not bad news—it just means you need a smarter game plan.

Pricing Strategy: Why It Matters More Than Ever

Here’s the thing: overpricing is the #1 reason homes expire. In today’s market, price is more psychological than ever. Buyers scroll, swipe, and compare. If your home feels “off,” they move on.

Think of it like Goldilocks pricing:

Too high? You scare people away.
Too low? You leave money on the table—or attract the wrong buyer pool.
Just right? You spark urgency, get showings, and potentially multiple offers.

Pricing your Roseville home correctly in 2025 means using current hyper-local data, not what your neighbor sold for last spring. I offer a no-cost pricing strategy session tailored to your home, your upgrades, and your neighborhood.

The Impact of Employment Shifts & Interest Rates

Jobs are changing. Some buyers are relocating for remote work, others are waiting on promotions or recovering from layoffs. And let’s not forget interest rates—every fluctuation affects how much buyers can actually afford.

What does that mean for you as a seller?

Your buyer pool may be smaller, but they’re still out there.
You need to market strategically to the right demographic—first-time buyers, move-up families, or even investors.

I help my clients understand who’s most likely to buy their specific home and then we market accordingly.

Tariffs: The Hidden Player in Home Sales

You might be thinking, “What do global tariffs have to do with selling my home in Roseville?”

A lot, actually.

Tariffs on things like lumber, appliances, and electronics make home improvements pricier. That new HVAC you installed? It costs more now, and buyers know it. That’s why move-in-ready homes are commanding top dollar—they save buyers time and money in a world where materials and labor cost more than ever.

If your home needs updates, I can help prioritize the highest ROI improvements to get you listing-ready without breaking the bank.

Why Are Buyers Pickier Now?

In 2025, it’s not just about square footage and curb appeal. Buyers want:

Energy-efficient features
Updated kitchens and bathrooms
Home office space
Turnkey condition

Why? Because with higher borrowing costs, they want less post-close spending. They’re comparing your home to every other listing online, and they expect it to shine.

Don’t stress—there’s a strategy to this. From small staging hacks to pre-inspections, I help Roseville sellers present their home in a way that buyers can’t resist.

Should You Sell or Wait?

Here’s the truth: No one can predict the market. But we do know what’s happening right now.

Inventory is still low in many Roseville neighborhoods.
Motivated buyers are active.
You can still take advantage of strong pricing if your listing is done right.

Waiting rarely works in your favor. Prices could drop. Rates could climb. Buyer confidence could fade. But if you relaunch your listing with the right pricing, marketing, and strategy—you can get the outcome you want this year.